Age A Friend Or Foe

July 15th, 2008 seoguy Posted in General No Comments »

It has been believed that its rude to ask a woman her real age. But why? Is it an insult to be treated your age? So what if you’re older?

Women love it when people think they look younger than they really are. What’s with looking younger? Does that mean that when we’re younger, we’re more beautiful? That makes us most beautiful during the moment of our birth… I don’t think so…

Age is a mere creation of our human minds. Before, days months and years don’t exist. There is only day and night. No mondays or Fridays, No Septembers and Decembers, until our ancestors were able to create the sundial which lead to the creation of time. But long before age and time were determined, people lived a simple life. Can you imagine a world with no deadlines to meet? a world with no age restrictions? no curfews! ? There’s no one too young or too old for anything.

Unfortunately, this can’t be true because age and time are now part of our lives just as breathing is…

I believe that as we get older, we tend to mature- that’s one thing worth growing old for! Age doesn’t assure wisdom, its just that when you’re older you tend to be more experienced than youngsters. There goes your edge towards maturity.

As we age, we also gain respect. In a country like ours, its an obligation to respect your elders. we pay due respect to our parents, grandparents, elder brothers and sisters, and even to strangers..

When you get older, you also get to see life in a different perspective. I guess its all because of the been-there-done-that mentality. You can act like you have been there and you’ve doen that though you really haven’t and no one could contradict you because they would never know.

As in games, growing older is like going from one level to another. There’s always a new set-up. There are new set of tasks and difficulties, new set of troubles and problems… new set of everything.. both positive and negative.

It’s all in the state of mind. If you condition yourself to go with the flow of age and time, then life has a bucket of surprises for you.. surprises fit for your real age.

Source: www.isnare.com
Permanent Link: http://www.isnare.com/?aid=814&ca=Aging


A Poet To His Mother

July 14th, 2008 seoguy Posted in General No Comments »

I may have not been too vocal in the past
Of my respect and love—for they are so vast
An old ballad sings: “Some good things never last”
But in me, O Mother, may you put your trust

My childhood memories with you and Father
Are in my heart well-kept—be lost they’ll never
Our countless strolls in Luneta and Ongpin
Were magical as the lamp of Aladdin

Your well-cried tears and heartily shed laughter
Till my twilight I will always remember

To be happy for and love one another
You taught us how—my lovely sisters and me
Forgiveness in our hearts, you said, should be free
The reason we persevere to be better

The pains and sacrifices that you’ve been through
I shared them all with you; you know it is true
Every ups-and-downs, you’re always there beside
Me—believing, comforting, reassuring

Like a hen, you reared us single-handedly
Like chicks, we followed you affectionately

I might have pecked and
Scratched you from time to time
Whatever pain I’d caused you…pardon my rhyme
For you, I will always be…hoping…dreaming

I may have not been too vocal in the past
Despite, you knew my love and respect are vast
A few years more must pass—oh Time, such a tease!
Yet from yearning to go home I’ll never cease

– Tuesday, January 18, 2005;
Surrey, British Columbia, Canada
While listening to “Ode to My Family” by The Cranberries
(’No Need to Argue’; 1994, Polygram Records)

©2005 eLf ideas

About the Author: aLfie “eLf” vera mella was born in 1971 in Metro Manila, Philippines. He was a very inquisitive child who had shown fondness for reading and writing at an early age. He graduated in 1992 with a Bachelor of Science degree in Nursing, but the literatus in him never left his heart. A true artist, eLf was the vocalist of a New Wave band, named Half Life Half Death, which served as the musical vehicle for his poetry.

Before he left his beloved country in 2003, he was working as an editor of and writer for scholastic books and magazines. eLf is currently living in British Columbia, Canada, serving as a caregiver for his maternal grandfather. He may have left a well-loved work but for a noble reason, and he never ceased from doing what he loves most since childhood—writing. Virtually always home, he usually spends his solitary nights reading, researching, and writing about various subjects of his interest—chiefly, Culture, History, Literature, Mythology, Music, and Science—with New Wave music always lingering in the background like a gentle breeze on a quiet sea.A writer at heart, eLf started inditing his thoughts around the age of six; and he intends to continue documenting his feelings and ideas until his twilight./http://www.elf-ideas.blogspot.com

Source: www.isnare.com
Permanent Link: http://www.isnare.com/?aid=792&ca=Poetry


How To Paint Your Own Artwork - And Save Money

July 13th, 2008 seoguy Posted in General No Comments »

Everyone wants to save money. Don’t you? Well, painting your own, color matched art can be a lot easier than you might think!

Usually the picture that you want for your room will have an outrageous price. Or maybe you just can’t find anything that matches your new color scheme?

There is a simple way to paint your own pictures and save a fortune. Not only will you save money but you can exactly match your décor as well. Use this easy method and you can make your own unique pictures.

First decide what size of picture you want and buy a suitable stretched canvas. It needs to be suitable for acrylic paints which are water based. Some canvases are only suitable for oil based paints, and will not work for this project.

It will be easiest to choose an abstract theme. Abstract art will look good in most rooms. You can include shapes from any of the patterns in the furnishings. Use a basic shape rather than trying to copy the shape in detail. For example, just use a simple leaf outline rather than showing every vein in the leaf as it is depicted in the curtains.

Any water based paints used in the room can be included in the picture for a perfect match. Otherwise take along a color sample of your paint or wallpaper, as well as any fabric samples when you go to buy the paints for the picture.

I like to use acrylic paints as they come in a large range of colors. It is easy to adapt the colors to match those that are already in the room. Also acrylics come in a range of metallic colors which can look stunning.

Another option is to use tester pots of interior paint. This can be an economic way of buying colors for your picture - as long as the paints are water based.

Keep the painting simple for the best result.

When you see paintings that you like you can use them as the inspiration for your own abstract. Simple bands of color can be very effective. Also blocks of color can look good too. Use tape to mask off the areas before painting if you want a crisp edge. Acrylic paints are an adhesive, so remove the tape before the paint dries - unless you want to the tape in the final picture!

You do not need to cover all of the canvas. Leaving areas of the white canvas will help to brighten the final effect. One method is to just splash on a few colors and leave it to dry.

If you are unhappy with the result of your efforts simply paint over the canvas and start again. No stress!

Leave the picture to dry. When completely dry you can improve or highlight parts as necessary. This would be a good time to add metallic paints if you are using them.

Once the final coats of paint are dry, give the picture a coat of acrylic varnish to seal it. Once sealed, it can be wiped with a damp cloth to keep it clean.

The canvas could be framed, but a lot of modern pieces are displayed without a frame. In modern surroundings this is a very good look, and saves on the cost of framing.

It really isn’t that difficult to paint your own pictures. By learning a few simple techniques you will be able to paint with confidence. When you paint your own pictures you will be able to match your décor exactly and repeat the patterns already used in the room - all at a fraction of the price of buying one from a gallery. Your own unique masterpiece!

About the Author: Catherine Calder, author of the Acrylic Painting Course. This ‘No-Draw’ painting course shows you, step-by-step, how to complete 12 pictures, and ideas for more!For a free report about painting your own artwork -‘How to Paint Abstract Pictures for Pleasure and Profit’ Click here => http://www.learnanddo.com/acrylic.asp

Source: www.isnare.com
Permanent Link: http://www.isnare.com/?aid=783&ca=Home+Management


The Dream

July 12th, 2008 seoguy Posted in General No Comments »

Love

, if I weep it will not matter,
And if you laugh I shall not care;
Foolish am I to think about it,
But it is good to feel you there.

Love, in my sleep I dreamed of waking,
White and awful the moonlight reached
Over the floor, and somewhere, somewhere
There was a shutter loose- it screeched!

Swung in the wind- and no wind blowing-
I was afraid and turned to you,
Put out my hand to you for comfort-
And you were gone! Cold as the dew,

Under my hand the moonlight lay!
Love, if you laugh I shall not care,
But if I weep it will not matter-
Ah, it is good to feel you there.

About the Author: You may e-mail me with any comments about my poetry.thank you for reading my post poem!!!!

Source: www.isnare.com
Permanent Link: http://www.isnare.com/?aid=753&ca=Poetry


Real Solutions For Combatting Extreme Shyness

July 11th, 2008 seoguy Posted in General No Comments »

Most people experience some degree of shyness from time to time in certain situations. In fact, only about 7% of the population claims that they never feel shy. For the rest of us, shyness can range from being an occasional, minor inconvenience, to being a major problem.

Some people however, are afflicted with a degree of shyness so severe that it is almost disabling. This type of acute shyness is not only very painful to experience, but it can have devastating effects on a person’s social life, happiness, and career.

Severe shyness is a complex mix of biology, upbringing, traumatic experiences, and negative self-talk. Severe shyness can co-exist with other debilitating psychological conditions such as low self-esteem, perfectionism, depression and anxiety.

Extreme shyness can take many forms, and can show up differently in different people. Some very shy people have problems being in large gatherings, yet feel comfortable in small groups. Some shy people only feel acute discomfort with persons they have just met, while others are never comfortable around people, even those they have known a long time.

Psychiatrists and psychologists use the term “social anxiety disorder (SAD)” to describe extremely debilitating shyness. There isn’t complete agreement about whether severe, disabling social anxiety disorder is simply a more severe type of shyness, or whether it is another type of disorder altogether.

Some very shy people are able to overcome their fears by learning social skills and practicing them frequently in social situations. Many also find it useful to gain some measure of control over their uncomfortable physical reactions such as sweating and trembling, by using special relaxation techniques and bio-feedback training.

Many very shy people deal with their extreme anxiety by simply avoiding any social situations that might trigger their discomfort. This may mean turning down invitations to parties and other social events, crossing the street in order to avoid running into someone they know, and even turning down promotions at work.

Although avoiding the feared situation may seem to the shy person like the perfect solution, it actually makes the problem worse in the long run. Every time a shy person chooses to avoid social interaction, he reinforces in his mind how much he fears dealing with other people.

By choosing the short-term benefit of avoiding his anxious feelings, he reinforces the power that his fear holds over him

Psychologists who specialize in the treatment of shyness disorders have discovered that avoiding social situations can actually make the problem worse. Many psychologists who treat people aflicted by shyness recommend a program of repeated and gradually increasing exposure to the feared situation, combined with helping the client learn new ways of thinking.

Various psychological therapies have been used to treat extreme shyness, most of them with limited success. The most successful approaches use some variation of cognitive therapy, or behavioral therapy, or both of these, combined with graduated and increasing exposure to the feared situation.

In cognitive therapy, the patient is taught to notice the thoughts he is thinking while he is in the feared situation. The client learns to challenge his thoughts to see if they fit reality. If these thoughts do not match the reality, the client is taught to substitute more realistic thoughts in their place.

Behavioral therapy aims to change the client’s behavior using a program of positive reinforcement of the desired behavior, and negative reinforcement of the undesired behavior.

Both cognitive therapy and behavior therapy focus on teaching the client to deal with situations and symptoms in the present. Neither form of therapy delves into situations in the client’s distant past. Those forms of psychotherapy that attempt to deal with shyness by delving into the client’s past history have not been shown to be effective. in cognitive therapy techniques.

There are many books that can teach the reader to effectively use cognitive therapy techniques for both depression and loneliness. If your case is not particularly severe, you can often learn enough from reading a book and doing the recommended exercises to greatly relieve your symptoms of shyness or depression. Dr. David Burns, one of the pioneers in bringing cognitive therapy to a wider audience, has written several very useful books and workbooks for the general public, including “Intimate Connections” and “Feeling Good–the New Mood Therapy.”

In the past decade, researchers have discovered that some anti-depressant medications, particularly the so-called SSRI’s (selective serotonin re-uptake inhibitors), can also be very helpful in the treatment of extreme shyness. One of these SSRI drugs, Paxil, was the first to receive American F.D.A. approval as an effective treatment for social anxiety. In fact, ads for Paxil as a treatment for social anxiety have been marketed directly to the public, not just to doctors. Other anti-depressant drugs in the SSRI group are also believed to help in reliving social anxiety.

Does drug treatment for shyness really work? Some very socially anxious people have tried everything that regular psychotherapy has to offer, including cognitive therapy, yet they still suffer debilitating symptoms of shyness until they try SSRI drugs. In some cases, the improvement in sociability after taking SSRI drugs can be swift and profound. This class of drugs seems to help the socially anxious person turn down the excessive volume of their inner judgmental thoughts.

About the Author: This article is taken from the new downloadable book by Royane Real titled “How You Can Have All the Friends You Want - Your Complete Guide to Finding Friends, Making Friends, and Keeping Friends” available at www.royanereal.com

Source: www.isnare.com
Permanent Link: http://www.isnare.com/?aid=738&ca=Self+Help


What The Mail On Sunday Said

July 9th, 2008 seoguy Posted in General No Comments »

Anyone considering Bankruptcy may have experienced fear after reading an article written in The Mail on Sunday with the headline “Bankruptcy cheats face crackdown”. But, how much of what was written was in context of the reality of Bankruptcy as it is today?

The article implied that since The Enterprise Act 2002 the rise in the number of people going bankrupt was due to them using the Bankruptcy route as a “Get out of jail free card”. The assumption being that The Enterprise Act 2002 made bankruptcy an easy option. However, the writer didn’t take into consideration the actions the DTI have taken to raise financial awareness and to ensure better advice is given regarding people’s options when faced with personal debt issues.

The article gave the impression that one of the restrictions of bankruptcy was that you could not open a bank account until you are discharged from bankruptcy. However, there are infact 40 basic bank accounts, half of which will allow an undischarged bankrupt to open an account. This in itself indicates the writer of the article is not fully aware of the effect of bankruptcy, therefore giving the impression that the article could possibly be the result of poor research.

The Enterprise Act 2002 (bought into force in April 2004) was made to give honest people a fresh start in life, which would be free from the stress of debt. Not for the purpose of encouraging people to “use insolvency as a way of shaking off creditors”. The writer implied that the provision, which allows the IP to request a restriction order on a bankrupt, is hardly used.

Perhaps this is because, people who lodge petitions for bankruptcy have not gone out to get themselves into huge amounts of debt and are genuinely unable to repay their debt due to unforeseen circumstances, rather than fraud, recklessness or dishonesty.

If an Insolvency Practitioner suspects fraudulent or criminal behaviour, they will apply for a Bankruptcy Restriction Order (BRO) for the court to assess and decide what action to take.

The writer also states that “New” Government proposals due out in the next few days will make it easier for creditors to set up plans for repayments, an “Individual Voluntary Arrangement”. Individual Voluntary Arrangements (IVA’s) have infact been around since the 1986 Insolvency Act and used by employees and self employed people.

This only further questions the credibility of the writer and The Mail on Sunday for publishing such an article.

What the writer also doesn’t realise is, people who have failed IVA’s or not able to get an IVA add to the percentage of people petitioning for bankruptcy.

The worry that this article will have placed on people is not only unnecessary, but also misleading. The reduction in the terms of discharge from bankruptcy is supposed to be a positive change in The Enterprise Act 2002, not a negative one as implied in this article.

If you have sought advice, and you know you have no other option than to take the bankruptcy route then you should not be put off. “Nothing has changed”, as Simon Wiggins informed one of his posters who read the article and was concerned by it.

If you would like further advice regarding your financial situation FCL Debt Clinic offer free debt advice which will enable you to see what your options are regarding resolving your debt problems.

About the Author: Nicola Bullimore has been working with people regarding debt for some years. For more information regarding debt issues, please visit Debt Questions

Source: www.isnare.com
Permanent Link: http://www.isnare.com/?aid=672&ca=Finances


How Effective Customer Surveys Will Help Innovate Your Business

July 8th, 2008 seoguy Posted in General No Comments »

Have you ever wondered why the phones aren’t ringing the waythey should? Or maybe sales are flat and you’re not achievingthe revenue and profit targets you set for your business.There’s one sure-fire way to uncover the problems to get yourcompany back on track. The answers are right in front of yournose.

> > > Why Your Ads May Say Nothing & Everything About YourBusiness! < < <

Many business owners rely on platitudes and ego gratificationwhen promoting their businesses. They think customers willflock to their establishments to buy products and services justbecause they’re there or just because they’re “nice folks”.Their ads extol the same drearily predictable phrases: “We’vebeen in business umpteen years!”, or “We’re family owned andoperated!”, or “We sell the best for less!”. Trite andcommonplace position statements such as these have been used somuch, by so many advertisers, they simply have no meaning andno impact.

> > > Your Customers Are A Goldmine Of Information < < <

When it comes to your industry, your customers represent awealth of experience. Why not tap into that knowledge-baseto see how you can increase your bottom line profits? Have youever taken an extensive customer survey and asked why peoplebuy from you? If you haven’t, you’re missing vital feedbackthat can tell you exactly how to craft your marketing messagefor maximum impact. Try it and you’ll learn the best way tospeak to your target audience. Their responses will guide youin developing your irresistible marketing message. You’lluncover all the customer “Hot Buttons”, the problems,frustrations, and annoying situations your target audienceexperiences before and when doing business in your industry.When you know what “makes your target market tick” and what”ticks them off”, your approach will be more confident andinformed.

This will cause people to be more receptive, becauseprospects can now see that you completely understand them andtheir situation.

In addition, you can learn just as much from prospects whodecided not to buy from you as you can from those who do. Why?When prospects fail to buy from you, there’s a good chance thatthe issue was not “price”. Knowing why allows you to look atways of innovating your company, products, or your services.You know precisely how to make your business more attractive.

> > > Customer Survey Types < < <

Conduct your surveys and direct them toward:

1) Current Prospects2) Prospects who are still stuck in the buying process3) Current Customers4) Former Customers5) Unhappy Customers

According to Jim Rohn, renowned business philosopher, the keycomponents to powerful communication are: first having somethinggood to say, then saying it well, and finally saying it often,using the appropriate mediums. Your customer surveys will giveyou plenty of good things to say. Pay attention, because yourcustomers may even say it for you, in the form of testimonials!

Get a FREE Customer Survey Template entitled, “Everything YouShould Ask Your Customers And How!” Simply email your requestto mailto:surveytemplate@aweber.com and learn how to get yourcustomers to tell you everything you need to know about whatmakes them “tick” and what “ticks them off”.

Learn more about this innovative and convenient way to helpbuild your business by viewing a short video clipat: http://www.mymondemand.info/page/page/1685007.htm

May your marketing efforts be profitable.

About the Author: James Bell, the author, teaches business owners, entrepreneurs,and professionals how to acheive bigger, bottom line results from their advertising & marketing efforts without spending moretime, effort, or money. Learn marketing strategies and tactics to separate yourself from your competition and become the obvious choice to do business with. To learn more about how to improve your own Marketing Efforts and Achieve Better Results, visit: http://www.MYMOnDemand.com. Email: mailto:jbell@mymondemand.com

Source: www.isnare.com
Permanent Link: http://www.isnare.com/?aid=658&ca=Marketing


Why You Dont Write Your Book

July 6th, 2008 seoguy Posted in General No Comments »

In the ten years that I’ve taught people how to get on withtheir books and creative projects, I’ve noticed a phenomenonthat I’ll call “Author’s Block.” Would-be writers can, indeed,sit down and work when pressed to it. The problem is thatthey’re not so sure they want the pressure of being an author.But they do want it. But they don’t. And so on.

Ah, the agony of getting on with your book.

Well, I’m here to diffuse that situation with a list of the keyreasons we have trouble sticking to our writing or othercreative projects. Perhaps this will help the next time you findyourself polishing doorknobs instead of sitting down to work.

Check all that apply to you:

You Lie To Yourself About Why You Can’t Write The Book

You think your stalling is about lack of time, or too muchpressure at work, or not enough solitude in the evening. Butguess what? Chances are a deeper, darker reason may be at play,like ‘I’m not supposed to be bigger than Mom’ or ‘What if thisthing really takes off?’

You Fear The Impact Your Book Could Have

Sometimes when I coach writers in my Self-Help Author’s CrashCourse I’ll ask them what’s impeding their progress. And aftersome probing, it will come out that they’re afraid of the bigexposure a book can have if it takes off. I’m here to assure youthat should that happen, (and chances are your book will notunleash wild mobs of millions) you will be able to handle it.How do I know? On that deep level where psyche meets karma, youwon’t create a single reader more than you’re ready to receive.

You Think Your Book Doesn’t Matter, So Why Bother?

One writer I know put this succinctly: “I’ve tried getting up at5AM to write, or staying up late, or even leaving my home, butnone of it works. I have this tired feeling that none of myeffort is going to amount to a hill of beans.” In fact, writingand publication can be an entirely self-determined activitythese days. If the publishing pundits don’t go for your book,there’s always the option of self-publishing paperback editionsor e-books and selling them on online booksellers or yourwebsite. In other words, your book DOES matter, and you reallyhave no excuse. (Acid test: if the book keeps on patientlyurging you to sit down and write it for months and even years,chances are you’d better do it.)

You Think You Don’t Know How To Write A Book

Guess what? Neither does any other first time writer. And thatmay be a wonderful thing. As a beginner, you don’t approach yourbook project with a carload of professional expectations anddemands from your process. You can just be open, like… well, anice blank book. All you really need is your intuition to guideyou, and the will to write your book as honestly as you can.

You Have No Support

You need someone in your corner, cheering you on, to get throughthe long and somewhat tiring process of birthing a book.

Becausewriters need a way to show up and be accountable for theirprogress. They need someone to keep saying, ‘Yes, you really cando this,” or even “How’s it going?” Minds can be tricky anddifficult when fully challenged by something like a book. Andsteady external support is the best way around that.

You’re Afraid You’ll Run Out Of Material

There isn’t a writer out there who hasn’t had this fear. And I’mhere to say that if you just stay loose and open, and willing toreceive the ideas, they will show up. All you have to do iscommit - really sit down, and begin to bring that book intobeing - and the work will magically appear. Sometimes it won’tflow that easily, and sometimes it will scare you with its speedand power. But it will, indeed, show up.

You Think ‘Who Am I to Write a Book?’

And yet, you are the perfect person to write your book, becauseyou’re the one chosen to receive this material. (You don’t haveto be spiritually inclined to believe this.) I personallybelieve that books are given to us when we’re ready to receivethem… and when we do, our lives are changed by that process.

You Fear Uncomfortable Moments

Ah, but that’s the most exciting thing about writing your book.You will be given challenges and lessons that just seemuntenable along the way. And if you’re committed enough, you’llrise above them and so become stronger in the process. This isespecially true for self-help books: we naturally write what weneed to learn.

Got a few categories checked off from the list above? Good!Awareness is the first step to diffusing your fears. Meanwhile,PLEASE do get on with your book … despite your misgivings. Notonly do you deserve this work - so do we.

About the Author: Suzanne Falter-Barns co-leads The Writer’s Spa, a week-long,nurturing retreat for anyone with a book on their mind. Taos,NM, August, 2005. Learn more athttp://www.howmuchjoy.com/writerspa.html. ©2005 Suzanne Falter-Barns LLC. You may reprint this, butit must be complete and include all contact informationabove.

Source: www.isnare.com
Permanent Link: http://www.isnare.com/?aid=630&ca=Writing


Scholarship Search How To Find Free Money For College

July 5th, 2008 seoguy Posted in General No Comments »

College students receive billions of dollars in scholarship money every year. How can you get some of this money to fund your college education?

Start looking early
Start looking for scholarships at least by your sophomore or junior year in high school. Some scholarships are even awarded as early as junior high. Where to look? Your first stop should be your high school counseling office, followed by your college financial aid office. Other places to look include

-Civic and community organizations
-Cultural institutions
-Your parents’ place of employment
-Your state Department of Education
-The internet

Keep looking
Keep searching for new scholarships and renewing existing scholarships even after you begin college. Many scholarships need to be renewed annually, and you may qualify for new loans throughout your college years.

Develop your interests
While some scholarships are based on financial need or academic achievement, others are based on particular interests, extracurricular achievements, ethnicity, or religious affiliation.

Meet deadlines
Pay attention to the scholarship requirements – meet them in as creative a way as possible, and always be on time!

Diversify
Apply for every scholarship that you qualify for. Even small scholarships can add up to big money if you win enough of them.

Beware of scams
As you search for scholarships, especially on the internet, look out for scam artists who

-Charge application fees
-Guarantee you will receive a scholarship
-Ask for unnecessary personal information, such as your bank account number

There are plenty of free scholarship search sites on the web, so don’t pay for this service.

This article is distributed by NextStudent. At NextStudent, we believe that getting an education is the best investment you can make, and we’re dedicated to helping you pursue your education dreams by making college funding as easy as possible. We invite you to learn more about how to maximize your scholarship search at http://www.NextStudent.com .

About the Author: My goal is to help every student succeed - education is one of hte most important things a person can have, so I have made it my personal mission to help every student pay for their education. Aside from that, I am just a pretty average girl from SD.

Source: www.isnare.com
Permanent Link: http://www.isnare.com/?aid=615&ca=Advice


Is CRM Technology Living Up To The Hype

July 3rd, 2008 seoguy Posted in General No Comments »

Over the last few years the buzz about CRM (Customer Relationship Management) has grown extensively. It seems that every Sales & Marketing executive is talking about it. A study conducted by Jupiter Media Metrix found that U.S. businesses spent more than $5.2 billion in CRM technology software in 2001, a number that is expected to rise to $8.7 billion by 2006. CRM spending has been growing considerably, especially in financial services, retail, and telecommunications.

Many companies have invested in CRM systems to retain customers who demand more and better services by the day, but why? Due to recent trends, consumer behavior has changed dramatically in the last couple of years, and even more with current market conditions. According to a study made by The Center for Customer Strategy, consumers are less concerned with minor price differences, but choose companies based on their value-added services. They want to be able to get what they need, quickly. With tools like the Internet, it’s now a lot easier for both consumers and businesses to compare offers, and switch over if their needs aren’t met. This is especially true of high-value customers that produce the most profit for the business.

Businesses are scrambling for ways to retain these customers, and attract new ones in the process. So how is CRM an answer to keeping up with these trends? CRM is a strategy (no, not software) to transform your business to be customer, not product, focused. The CRM software is just a tool that helps the company carry out this strategy. Depending on its implementation, it can help your business identify who your customers are, what they need and anticipate what could want. It allows businesses to tailor offers to their current customers, building closer relationships that make them feel valuable. It can help eliminate contact and data overlap between departments and improve consumer service. For example, Leah Holzman, Marketing Manager of TradeCard Inc, explained how the marketing and sales departments in her company had problems tacking each others’ progress and customer data. They spent “hundreds of hours managing disparate data across multiple systems. That is, until they implemented a CRM initiative with the help of Salesforce.com. Overall, CRM can make your company more efficient and customer-friendly to capture greater market share, increase customer loyalty, and attract more customers.

So far, CRM sounds like a dream come true. Yet studies show that more than half of CRM initiatives fail. Despite rising spending in CRM, a survey of 1,200 businesses executives conducted by the Data Warehousing Institute showed that 41% considered their CRM project “a potential flop.” Only 16% were satisfied with their CRM software implementation. As one senior marketing executive claimed, “We turned a manual mess into an automated mess, and as a result we just made the same mistakes faster and more efficiently.”

The problem with these companies is not that CRM automation fails to meet expectations. There are several reasons why these systems don’t always generate the desired results. And most times, it has nothing to do with the software.

The biggest mistake that a manager can make is think that once the software is installed, all problems will be solved. To be successful, a CRM initiative must be a company-wide strategic culture change and process design. It entails getting all your employees (not only customer service) to change the way they perform their every day tasks so that the appropriate information is collected and used in a productive way. The software is just a tool that keeps things organized so that a successful CRM is easier to accomplish. As any change in a corporate culture, this project requires complete support from senior management.

One of the most common problems is that data collected isn’t used. Great sums of money are invested in collecting all different kinds of information on clients, yet many times this information is never analyzed, never used to understand the customer or provide all the benefits that CRM can deliver.

For better results, a company investing in CRM must first evaluate their current situation. They should determine what problems need to be solved, and what type of data are needed. Since implementation is often a complicated process (especially in large companies), it is vital to get input from all departments. It is also a good idea to include your customer in the process to get a better idea of what changes will be embraced. Often when a CRM initiative is left up to the IT department, it is harder for other areas of the company to accept any changes in processes (which are usually substantial). To be successful, the initiative must take place throughout the entire company. Employees must be trained to function with the new technology and processes.

When considering a vendor and/or product, it’s imperative that any software, system or processes implemented are flexible. They can then adapt, along with a company, to changing times and trends. This is especially useful in growing businesses, where needs might change as client bases grow and business expands.

No matter what precautions you may take when planning and implementing a CRM initiative, the only thing that can assure its success for the company are your people. After all, the whole concept of CRM is based on relationships. And those can’t be completely automated. There is no technological substitute for a friendly voice or face that understands a customer’s troubles and is willing to go above and beyond to provide the best service. CRM can only help a company manage these relationships to provide a more personalized service to loyal customers.

About the Author: Mark Levit is managing partner of Partners & Levit Advertising and a professor of marketing at New York University. For more information visit http://www.partnerslevit.com or call 212.696.1200.

Source: www.isnare.com
Permanent Link: http://www.isnare.com/?aid=562&ca=Marketing