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Have you ever wondered why the phones aren’t ringing the waythey should? Or maybe sales are flat and you’re not achievingthe revenue and profit targets you set for your business.There’s one sure-fire way to uncover the problems to get yourcompany back on track. The answers are right in front of yournose.

> > > Why Your Ads May Say Nothing & Everything About YourBusiness! < < <

Many business owners rely on platitudes and ego gratificationwhen promoting their businesses. They think customers willflock to their establishments to buy products and services justbecause they’re there or just because they’re “nice folks”.Their ads extol the same drearily predictable phrases: “We’vebeen in business umpteen years!”, or “We’re family owned andoperated!”, or “We sell the best for less!”. Trite andcommonplace position statements such as these have been used somuch, by so many advertisers, they simply have no meaning andno impact.

> > > Your Customers Are A Goldmine Of Information < < <

When it comes to your industry, your customers represent awealth of experience. Why not tap into that knowledge-baseto see how you can increase your bottom line profits? Have youever taken an extensive customer survey and asked why peoplebuy from you? If you haven’t, you’re missing vital feedbackthat can tell you exactly how to craft your marketing messagefor maximum impact. Try it and you’ll learn the best way tospeak to your target audience. Their responses will guide youin developing your irresistible marketing message. You’lluncover all the customer “Hot Buttons”, the problems,frustrations, and annoying situations your target audienceexperiences before and when doing business in your industry.When you know what “makes your target market tick” and what”ticks them off”, your approach will be more confident andinformed.

This will cause people to be more receptive, becauseprospects can now see that you completely understand them andtheir situation.

In addition, you can learn just as much from prospects whodecided not to buy from you as you can from those who do. Why?When prospects fail to buy from you, there’s a good chance thatthe issue was not “price”. Knowing why allows you to look atways of innovating your company, products, or your services.You know precisely how to make your business more attractive.

> > > Customer Survey Types < < <

Conduct your surveys and direct them toward:

1) Current Prospects2) Prospects who are still stuck in the buying process3) Current Customers4) Former Customers5) Unhappy Customers

According to Jim Rohn, renowned business philosopher, the keycomponents to powerful communication are: first having somethinggood to say, then saying it well, and finally saying it often,using the appropriate mediums. Your customer surveys will giveyou plenty of good things to say. Pay attention, because yourcustomers may even say it for you, in the form of testimonials!

Get a FREE Customer Survey Template entitled, “Everything YouShould Ask Your Customers And How!” Simply email your requestto mailto:surveytemplate@aweber.com and learn how to get yourcustomers to tell you everything you need to know about whatmakes them “tick” and what “ticks them off”.

Learn more about this innovative and convenient way to helpbuild your business by viewing a short video clipat: http://www.mymondemand.info/page/page/1685007.htm

May your marketing efforts be profitable.

About the Author: James Bell, the author, teaches business owners, entrepreneurs,and professionals how to acheive bigger, bottom line results from their advertising & marketing efforts without spending moretime, effort, or money. Learn marketing strategies and tactics to separate yourself from your competition and become the obvious choice to do business with. To learn more about how to improve your own Marketing Efforts and Achieve Better Results, visit: http://www.MYMOnDemand.com. Email: mailto:jbell@mymondemand.com

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